We Are Solving The #1 Problem In Business.

We Teach & Train Entrepreneurs How To Capture

New & Repeat Customers Online Using Funnels.


Let's Start By Answering Our Most Frequently Asked Question, "What Is A

Marketing Funnel?"

I'll give you the quick answer. A funnel is the marketing term used to describe the journey potential, new and repeat customers go through when they purchase from your business.

We hope that short answer helps, considering the amount of paid ads we are buying to lure people here to answer that one question. It's good to know other questions people ask who visit our website.

🤔 "Can a Marketing Funnel help dig my company out of a pandemic?"

"How will a Marketing Funnel help my business sell direct to my customers?" 🙄

"Where do I look to purchase 🧐 a marketing funnel to capture leads?"

The best question is... Why do they call it a marketing funnel? 😕

We really do not know the reason. To be honest, the word "Marketing Funnel" is a framework still very young, yet it remains a highly logical and lucrative strategy to generate thousands and millions in revenue for companies today. But that's not what we are here to talk about. So if you are looking for a "Get Rich System," then you should look elsewhere. Otherwise, this will be a simple high level overview on Funnels.

⚠️ Again... this framework or process is NOT for all businesses! ⚠️

Here's a 2-minute break down of What A Marketing Funnel IS and what it IS NOT.


🤠 Howdy... Hope you enjoyed watching the video. So who is Rich Peoples?

👉🏾 E-Com / Web Developer (2006)

👉🏾 Certified Media Buyer ($20 Million) for Google & Facebook (2010)

👉🏾 Worked on Growth Team for Unicorn Startup (2014)

👉🏾 Media Buying Partner; Google Ads, Facebook Ads, Yelp Ads (2016)

👉🏾 Managing Partner of Peoples Agency, a Funnels Agency (2019)

👉🏾 CRM Partner; Infusionsoft/ Keap, Clickfunnels, Sales Force

👉🏾 Founder: Saas For Hosting Full Funnels

** Source: Linkedin

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

Why Building A Funnel Is Important More Than Ever

Let's clear the air here first. If we are all honest, many companies large and small will not survive in 2021. The U.S. Bureau of Labor Statistics has developed new data on how rapidly U.S. businesses changed their operations and employment since the onset of the coronavirus. This report was after the BLS surveyed business owners post the pandemic. New and established companies will go under or out of business because they did not adapt or pivot on digital fast enough.

If you plan to exist as a profitable business today, you should be looking to develop or organize some type of proven method to get direct in front of your consumer. While there are many attractive strategies that exist, and hype based marketing guru's, nothing beats building or optimizing a marketing funnel is proven to get results, even during a pandemic.

Let’s jump right into marketing funnels and explore if this whole thing is legit!

Any business owner knows the pain of missing a sale today. After weeks of pitches and demos, chatter and charm, the prospect drops out of the sales funnel without purchasing. Companies can no longer afford to grow in today's climate without a steady flow of new and repeat customers. Many are not even aware of the amount of missed sales opportunities that exist online today.

According to Salesforce, a full 68% of companies have not identified or attempted to measure a sales funnel, and the same survey showed that a whopping 79% of marketing leads are never converted into sales.

Clearly, we miss out on sales everyday. It happens more than it should, but it happens less often when you have seamless funnel management help. Many small business lose sales because they run on tossed-together spreadsheets, sticky notes, missed appointments and forgotten follow-ups.

For many companies, we know we can not thrive without a system or automation tool to host highly repetitive and technical tasks. If you are not currently using any marketing automation in your business – there’s no better time than now.

If you are starting a funnel from scratch, keep in mind that a funnel starts with a process and ends with profits, especially if you are a company that relies on paying customers. In order for a funnel to be successful, the steps used must lead to capturing new leads, and leads that turn into customers. There is no other goal for a funnel to exist.

When making a funnel advanced, we usually try to hack various customer stages we refer to as the top, middle, and bottom of the funnel. These stages are where customers exist in throughout the full lifetime cycle as a customer.

A sales funnel helps you understand what potential customers are thinking and doing at each stage of the purchasing journey. These insights allow you to invest in the right marketing activities and channels, create the most relevant messaging during each stage and turn more prospects into paying customers.

Missing a sale or losing customers due to the lack of a funnel-driven process is one of many "gaps" within companies today. The companies that are seeing revenue today are leveraging funnels as the solution to this gap. If the words "marketing automation" or "marketing funnels" are not a part of the agenda at your annual board meeting or yearly sales & marketing call, you are behind. Imagine, if we were having a zoom or in-person meeting, this is where we would grab a napkin or use a whiteboard and begin mapping out how to start filling . Here is how we would illustrate your goal.

Gaps In Your Sales & Marketing Process

Now that you’ve learned about why we should build a marketing funnel, we start to see why marketing automation management matters. Even very good prospects can leak out of the marketing funnel along the way if they're not nurtured carefully. The best way to prevent losing new and repeat customers is to have a clear idea of the steps in your sales process—and help in making those steps happen.

In some companies, those steps or stages to the sale might look like this:

Prospecting and marketing are all the things you do to get people into the front doors of your business in your funnel.

Note that stages are broken into two or more steps wherever possible. A demo could be called a single stage, but in real life it involves a lot of things: contacting the customer, sending reminders, doing the demo, and then following up. Whatever your own sales funnel stages look like, the support you need in managing them will be the same.

Once you know your sales funnel stages, it's time to find out where you're losing potential customers. Sit down with your department, team (or with yourself, if you're CEO, CMO and head janitor) and ask yourself:

  • Where are the bottlenecks in my sales and marketing process?
  • Where do I tend to lose track of potential customers?
  • What are the positive trigger points—the specific actions that typically result

Look carefully at the cracks where your chosen steps may not be working.

Then get ready to launch or fix your sales process.

Best practices when developing a marketing funnel is to break the steps down in your sales process and customer journey. We have illustrated seven phases below.

Do Online Sales & Marketing Actually Work?

Most people think marketing automation and marketing funnels are all a bunch of cliche "BS hype." But as of 2020, experienced marketers have used sales funnels to grow their businesses and generate revenue with very little effort. And yet, some people still don’t believe they actually work.

Disbelief will exist as long as the sales funnel has leaks. Leaks in the sales funnel process often spring from three main causes. The good news is that sales funnel management can help. This means no throwing away “no’s” too quickly.

In sales, a "no" can often mean “not until later.” For example, a common objection for customer relationship management (CRM) software is this: “I don’t have time to get my content together to make the platform useful.” This prospect is actually saying, “I’m interested, I see the value, but I can't take advantage of it at this moment.”

It’s tempting to just dump this lead and move on to the next. This is the advantage where very few business thrive and others survive. Look at the most common objections from your prospects, and think about which can be turned around with helpful education and automated follow-up.

Where in your sales funnel are you dismissing prospects too quickly?

Are you following up as much as you should be?

Probably not, says the Business News Daily:

48% of sales reps never follow up with prospects. Only 10% of sales reps make more than three contacts with a prospect. Yet 80% of sales close between the fifth and 12th contact.

That's a lot of follow-up fails. The challenge is easy to understand: Do I call new leads, or follow up with an old one for the sixth time? Persistence can feel like a waste of time, but the numbers prove otherwise.

Small businesses may find help lies in a marketing automation funnel. Instead of an either/or game, automation software offers a both/and game. All your prospects get consistent and friendly emails and contacts at all stages of the sales funnel, so you can save your personal attention for the day's hottest leads.

Analyze your last 100 people on your contact list and count how many times, on average, you contacted a prospect. If you see follow-up fails, a marketing automation funnel can help.

Did you know that new leads are nine times more likely to convert if you follow up within the first five minutes after they express interest? Wait 30+ minutes, and your lead is 21 times less likely to turn into a sale.

You may be asking, “How the heck am I supposed to contact a lead within the first five minutes? That seems impossible.”

There’s a better solution: It's not impossible with Funnels, a sales and marketing automation system. Set up your system with the response you want, and it will be ready to send it immediately to any interested prospect—even the one who contacts you on Saturday at 3 am. As captured leads pass down the funnel, your sales automation platform can send added personalized emails or text that are just right for each moment.

How To Set Up A Funnel

Sales funnel management is about more than being organized. It's about giving every potential customer the personal treatment they crave. It's about making sure you follow up at the right times, every time. So you can spend more of your time doing the most rewarding thing of all: closing sales.

Master the Sales Funnel process with Rich Peoples Agency

We eat, sleep, and breathe advanced marketing tactics like seo, social media, strategy, systems, scaling, and sales funnels.

Every pillar of our marketing strategy runs on these highly detailed and defined systems. This allows our agency to scale complicated tasks like Marketing Funnels with minimum friction and cost. My process sees growth across all digital marketing channels. So you can spend more of your time doing the most rewarding thing of all: closing sales.



Customer Value Journey

Search Engine Optimization

Paid Media + OTT

Content Development

Social Media Ads

Marketing Automation

Digital Marketing

CRM Management

Web Development / Funnels

The Results Using Our Framework


125% Growth Medical Funnel

How I helped a local provider build a scalable content marketing practice that skyrocketed keyword visibility.


B2B Funnel Sees 212% Growth

How I helped medical B2B company build a scalable content marketing practice that skyrocketed keyword visibility.


The direct to customer show is a quick 15 minute deep dive into how we capture new and repeat customers online. You will learn more about our step by step framework called "Funnels" on this show.

We discuss what software to use, emails to write, sms message to send, social media ads to run, and the list goes on. We are giving away some of our best strategies on this podcast for FREE.

Keep checking back to see what topics we will cover on this show.

Success Stories

My CONSULTING and LIVE TRAINING has helped thousands of companies grow online.

But hey, don’t take my word for it, listen to what your peers are saying.”



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