Let's clear the air here first. If we are all honest, many companies large and small will not survive in 2021. The U.S. Bureau of Labor Statistics has developed new data on how rapidly U.S. businesses changed their operations and employment since the onset of the coronavirus. This report was after the BLS surveyed business owners post the pandemic. New and established companies will go under or out of business because they did not adapt or pivot on digital fast enough.

If you plan to exist as a profitable business today, you should be looking to develop or organize some type of proven method to get direct in front of your consumer. While there are many attractive strategies that exist, and hype based marketing guru's, nothing beats building or optimizing a marketing funnel is proven to get results, even during a pandemic.

Let’s jump right into marketing funnels and explore if this whole thing is legit!

Any business owner knows the pain of missing a sale today. After weeks of pitches and demos, chatter and charm, the prospect drops out of the sales funnel without purchasing. Companies can no longer afford to grow in today's climate without a steady flow of new and repeat customers. Many are not even aware of the amount of missed sales opportunities that exist online today.

According to Salesforce, a full 68% of companies have not identified or attempted to measure a sales funnel, and the same survey showed that a whopping 79% of marketing leads are never converted into sales.

Clearly, we miss out on sales everyday. It happens more than it should, but it happens less often when you have seamless funnel management help. Many small business lose sales because they run on tossed-together spreadsheets, sticky notes, missed appointments and forgotten follow-ups.

For many companies, we know we can not thrive without a system or automation tool to host highly repetitive and technical tasks. If you are not currently using any marketing automation in your business – there’s no better time than now.

If you are starting a funnel from scratch, keep in mind that a funnel starts with a process and ends with profits, especially if you are a company that relies on paying customers. In order for a funnel to be successful, the steps used must lead to capturing new leads, and leads that turn into customers. There is no other goal for a funnel to exist.

When making a funnel advanced, we usually try to hack various customer stages we refer to as the top, middle, and bottom of the funnel. These stages are where customers exist in throughout the full lifetime cycle as a customer.

A sales funnel helps you understand what potential customers are thinking and doing at each stage of the purchasing journey. These insights allow you to invest in the right marketing activities and channels, create the most relevant messaging during each stage and turn more prospects into paying customers.

Missing a sale or losing customers due to the lack of a funnel-driven process is one of many "gaps" within companies today. The companies that are seeing revenue today are leveraging funnels as the solution to this gap. If the words "marketing automation" or "marketing funnels" are not a part of the agenda at your annual board meeting or yearly sales & marketing call, you are behind. Imagine, if we were having a zoom or in-person meeting, this is where we would grab a napkin or use a whiteboard and begin mapping out how to start filling . Here is how we would illustrate your goal.